Jeff Roth
Even Great Leaders Need a Coach
I help emerging athletic directors and high school coaches grow their programs — and themselves — drawing on twenty years of leading in school athletics.
I help emerging athletic directors and high school coaches grow their programs — and themselves — drawing on twenty years of leading in school athletics.
The job comes with big expectations and very little preparation. Most new athletic directors and coaches figure it out on the fly. You don't have to figure it out alone.
Jeff Roth knows what it takes to lead a high school athletic program — not from a distance, but from experience. As a former Division I athlete, high school coach, and current athletic director with over 20 years in the field, Jeff has lived every stage of the journey he now helps others navigate.
His coaching practice is rooted in the belief that great athletic administrators and coaches are made, not born. With the right mentorship, intentional development, and a structured plan for growth, emerging leaders can accelerate their trajectory and build high performing programs that last.
Jeff founded Roth Performance Coaching to give athletic directors and coaches a trusted partner who understands the unique pressures, politics, and passion of high school athletics.
Three steps from first conversation to real progress.
Reach out by email or the contact form and we'll set up a 30-minute conversation about where you are, where you want to go, and whether we're a good fit. No pressure and no pitch.
We map out your goals, your challenges, and a personalized plan built around your program and your season.
Weekly or biweekly sessions with clear next steps after every meeting, plus regular check-ins on your progress.
Every program is tailored to the individual or group. No templates, no generic playbooks. Just focused, intentional coaching designed around your goals.
A coaching experience built exclusively for current and aspiring athletic directors. Choose private one-on-one sessions for deep individual focus, or a small group for peer-driven growth and shared learning.
Designed for high school coaches ready to grow as leaders, on the sideline and beyond. Work privately with Jeff or alongside a group of peers to develop your coaching identity, communication, and long-term career vision.
Support for new principals, assistant principals, and district leaders in their first years on the job. Get a confidential sounding board and a practical plan for leading staff, students, and families.
For managers, business owners, and leaders outside of education who want to lead with more clarity and confidence. The same coaching approach Jeff uses with school leaders, applied to your team and your goals.
Custom workshops for athletic programs and school districts, built around your staff's needs. Half-day, full-day, and multi-session formats.
A focused, three-month engagement around one goal or transition, with a clear plan and weekly accountability.
Coaching for administrative and athletic leadership teams to build alignment, communication, and follow-through.
Keynotes, conference sessions, and staff days on leadership, culture, and building high-performing programs.
"Leadership is a skill. It can be taught, developed, and sharpened with the right guidance."
No two coaches or athletic directors face identical challenges. Every engagement begins with a deep understanding of where you are, where you want to go, and what's standing in the way. Your program is built around your specific goals — not a generic curriculum.
Having spent 20+ years as an athletic director, former coach, and Division I athlete, the guidance you receive comes from someone who has been in the trenches — not a textbook. The challenges you face are ones Jeffrey has navigated firsthand.
Most clients thrive with weekly or biweekly sessions — a rhythm that creates accountability, momentum, and real progress over time. This is a relationship built on trust, honesty, and a shared commitment to your growth.
Coaching leaders is not just a profession for Jeffrey — it's a calling. The energy, focus, and investment he brings to every client reflects a genuine belief that great leadership transforms not just programs, but students, communities, and futures.
Partnering with Jeff from Roth Performance Coaching was the best decision I made last year as a first-year athletic director. The Athletic Director Academy gives you the tools and confidence to take on a job that is constantly changing and evolving. From day one, Jeff's core focus has been entirely dedicated to elevating my leadership and setting me up for long-term success.
Navigating the first year of being an athletic director is very overwhelming, but having Jeff in my corner provided incredible, hands-on support. He didn't just offer advice, he actively shared his wealth of knowledge, experience and resources with me. He always validated how I was feeling, challenged me to think bigger picture and provided a caring environment rooted in trust, personal growth and confidentiality. Jeff truly is there for your experience and what you need to be successful. Our weekly meetings and recaps gave me the tools to navigate my first year and also held me accountable to follow through with the vision I had for my programs.
If you are starting your journey as an AD and want someone genuinely invested in sharpening your leadership and helping you thrive through year one and beyond, Jeff from Roth Performance Coaching is your guy! Highly recommend!
Every great coaching relationship starts with a conversation. Reach out for a free 30-minute discovery call. No pressure and no pitch, just a conversation about your goals and whether Roth Performance Coaching is the right fit for you.
